When Hugh Owen wakes up in the morning, the first thing he reaches for after the alarm clock is his iPad 2. Even before he gets out of bed, he's started reviewing the flock of corporate reports on yesterday's metrics and today's plans.
Owen is director of mobile marketing for MicroStrategy, a McLean, Va., vendor of business intelligence software. He, and others at the company, say the iPad's attributes are leading to unexpected changes in the way people work and work together.
BACKGROUND: iPad 2 both excites and frustrates business customers
About 2,300 MicroStrategy employees now have an Apple iPad tablet, usually an iPad 2, and many, like Owen, also have an iPhone 4. [For the MicroStrategy's iPad deployment challenges, see the previous related story "iPads power productivity gains at MicroStrategy."] In many but not all cases, the tablet replaces a Windows laptop. Some of the tablets have 3G cellular capability; others rely only on Wi-Fi for network connections and Internet access.
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