IBM is to purchase Coremetrics, a provider of web analytics software.
Coremetrics offers a set of cloud analytics services that helps companies better market their brands. The services can help organisations better manage the purchasing of search terms, for example.
Big Blue has recently acquired several companies with a focus on data management. In May, it announced that it would be purchasing cloud-based data integration provider Cast Iron, as well as middleware provider Sterling Commerce.
Coremetrics employs about 230 people, who will be integrated into IBM. The deal is expected to close later this year. Financial terms weren't disclosed.