What does a content manager do?

A content management system (CMS) is used to manage the material that appears on a website.

A content management system (CMS) is used to manage the material that appears on a website.

CMS allow information such as news stories, share prices or other details to be continually refreshed, often by dozens of people automatically rather than one or two specialists. Some CMS also provide personalisation features for one-to-one marketing, such as tailoring content and advertising to a particular web site or marketplace visitor.

Typically a CMS consists of a content management application and a content delivery application. The first allows the content manager or author to create, modify and remove material from a website - without necessarily knowing an internet markup language.

The second compiles information and uses it to update the website. CMS increasingly use open standards such as Java and XML. They typically use templates and include publishing, scheduling, format and revision control, indexing, retrieval and search functionality. Major local sites such as Xtra, INL’s Stuff and the Dairy Board’s portal use content management systems.

Content management has its roots in document management, but analysts see a future in enterprise content management, in which an organisation globally manages distributed information inside and outside its walls and connects workers into the process of creating and approving documents.

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