Multi award-winning New Zealand mobile marketing company VMob continues its surge of success with an expected Annualised Monthly Commitment Revenue (AMCR) increase, New York office opening and announcement of a lucrative agreement with McDonald’s Japan.
“VMob is continuing to accelerate its activity in markets around the world – demonstrating the scalability of the platform and global appeal to retailers,” says Scott Bradley, CEO, VMob.
“The recent win in Japan and entry into the US market will underpin further expansion activity.”
Double-digit AMRC boost...
A major commercial agreement with McDonald’s Japan is predicted to boost the VMob AMCR 11-fold once the VMob platform is deployed with Bradley saying the SaaS-specific financial measure provides a basis for measuring ongoing performance, growth and value of the business.
VMob will be making its mark in Japan following a rigorous RFP process and subsequent successful tender for a commercial agreement with McDonald’s Japan – the second largest market outside of the USA for the global QSR giant.
While details of the deal are still confidential, Bradley says the agreement will “significantly grow the VMob presence in the Asian market.”
VMob USA foothold secured...
Expansion into the United States has also accelerated to take full advantage of local opportunities coupled with a strong partnership with Microsoft, which will see the technology multinational support VMob in the United States and beyond.
As the doors to a Lower Manhattan office open, Bradley will be at the helm for the first three months to lead penetration into the market.
Bradley says the appetite for mobile marketing solutions in the USA has increased at a supercharged rate with every retailer in the USA top 100 deploying a mobile app, compared to only about 40% only two years ago.
VMob joins Deloitte ‘Fast50’ elite...
Capping off a stellar week for the Auckland-based firm, VMob was recognised in the Deloitte Fast50 awards in Auckland, winning a ‘Rising Star - One to Watch’ award in recognition of the notable potential for growth according to the independent analysis of an esteemed panel of judges.
The award sees VMob join many of New Zealand’s most successful brands and businesses in the Deloitte Fast50 alumni including Xero, GreenButton and other technology pioneer businesses that have gone on to worldwide acclaim.