Will video broadcasting be the new "selfie" by 2017?

And if so, product managers should start creating a "visual" strategy straight away to accommodate this trend.

By 2018, 76 percent of connected-home apps will be accessible from smart TVs

Smart TVs are fast becoming mass-market products. Gartner's 2014 consumer survey indicates that almost 25 percent of U.S. households own a smart TV.

"Despite the typically slow replacement cycle for TV sets, smart TV penetration is growing steadily," adds Fernando Elizalde, principal research analyst, Gartner.

"Smart TVs are already central to the provision of connected-home entertainment. These devices can serve as access points for the control and management of other connected home devices.

"Applications to control and monitor home security cameras, door locks, thermostats and other connected devices are just some of many connected-home applications that could work well through smart TVs."

Recent industry developments will bring management and control apps to smart TVs. However, the fragmentation of smart TV platforms makes it difficult for connected-home device manufacturers and app developers to focus on this "fourth screen" for access and management apps — except for media and entertainment devices.

Nevertheless, as connected devices slowly gain momentum, and as an app presence on multiple screens becomes first a differentiator and then a must-have feature, smart TV apps for connected devices will reach parity with smartphone and tablet apps.

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