In the smartphone OS market, Android continued to increase its market share with a rise of 22 percent (see Table 2). On the other hand, Windows lost market share.
“Microsoft needs to keep the momentum going from the third quarter, when Windows phone-based devices grew quarter-on-quarter thanks to the introduction of more mid-range devices,” Zimmermann adds.
Worldwide mobile phone sales to end users totalled 455.8 million units in the third quarter of 2014 and were flat compared to the same period in 2013, while mobile phone sales were up in all regions except Latin America (down -7.4 percent), Western Europe (down - 13.5 percent) and Japan (down - 1.8 percent).
"Samsung and Nokia experienced sharp double-digit declines in the third quarter, which let Apple get closer to Nokia, with only 5 million units separating these two vendors,” Cozza adds.
“The gap is also narrowing between the third and fourth positions, and the fourth quarter could be decisive for Huawei and LG.”