Kiwi tech sector needs to reset its purpose to attract Millennials

New Zealand business should focus on people and purpose, not just products and profits in the 21st century.

Among broader sectors, leadership is also perceived to be strongest in the TMT sector (33 percent) - this percentage was three times higher than second ranked food and beverages (10 percent), and four times that for third-ranked banking/financial services (8 percent).

In addition, when asked about the businesses that most resonated with Millennials as leaders, Google and Apple top the list of businesses, each selected by 11 percent of respondents.

Working for a purpose…

Millennials want to work for organisations with purpose, according to additional findings.

For six in 10 Millennials, a “sense of purpose,” is part of the reason they chose to work for their current employers.

Among Millennials who are relatively high users of social networking tools (the “super-connected Millennials”), there appears to be even greater focus on business purpose; 77 percent of this group report their company’s purpose was part of the reason they chose to work there, compared to just 46 percent of those who are the “least connected.”

With regards to the changing characteristics of leadership, today’s Millennials place less value on visible (19 percent), well-networked (17 percent), and technically-skilled (17 percent) leaders.

Instead, they define true leaders as strategic thinkers (39 percent), inspirational (37 percent), personable (34 percent) and visionary (31 percent).

“Millennials want more from business than might have been the case 50, 20, or even 10 years ago,” Wilson adds.

“They are sending a very strong signal to the world’s leaders that when doing business, they should do so with purpose.

“The pursuit of this different and better way of operating in the 21st century begins by redefining leadership.”

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Deloitte

More about AppleDeloitteGoogleTechnology

Show Comments
[]