Sky's the limit as cloud provider Zerto targets triple regional growth

“With virtualisation adoption and cloud adoption becoming the standard across all of Asia, the timing for Zerto to enter the market could not be better."

Disaster recovery provider Zerto is heavily investing additional resources into its presence throughout Asia Pacific and Japan (APJ), as the company prepares for triple business growth across the region.

Following “significant growth” in US and Europe, the company has appointed Andrew Martin as director of APJ, as well as Rachel-Ann Wicks as marketing and communications manager for APJ.

In addition to bolstering the team in Australia, Martin has been tasked with increasing Zerto’s staff presence across Asia, recruiting teams in China, India, South East Asia and Japan.

“My key objective is to underpin growth whilst ensuring excellent customer experience and service for all Zerto clients,” Martin says.

“With virtualisation adoption and cloud adoption becoming the standard across all of Asia, the timing for Zerto to enter the market could not be better.

“Furthermore, Zerto Virtual Replication represents a fantastic opportunity for systems integrators and cloud providers across the region, and we look forward to building these partnerships and significantly growing our presence in 2015.”

In leading Zerto’s operations in the region, Martin is currently implementing a plan for strategic growth across the region.

Prior to joining Zerto, Martin was vice president of Tandberg Data Asia Pacific, Japan and the Middle East, where he was responsible for developing the channel and OEM business in the region and managing all aspects of operations, administration, sales and marketing across the region.

“We’re pleased to have Andrew and Rachel-Ann join our team in APJ to help support the many milestones we’re reaching in the region and around the world,” adds Ziv Kedem, co-founder and CEO, Zerto.

“Andrew’s depth of knowledge in technology operations, marketing and sales; and Rachel-Ann’s global IT communications and marketing experience will add significant value to our APJ team.

“We’re confident that Andrew and Rachel-Ann’s expertise and the expansion of our presence in APJ will help Zerto achieve its vision of keeping enterprise and cloud IT running 24/7.”

Global growth…

Earlier this year, Zerto recorded 140 percent revenue growth while doubling its customer base to 800 customers in 38 countries in 2014.

The company also increased its partner base to 500 worldwide channel partners and 170 cloud service providers.

During the past twelve months, Zerto also closed a $26 million round of Series D financing - new investor Harmony Partners led the financing, with participation by all current investors, which include Battery Ventures, Greylock IL (now 83North), RTP Ventures and U.S. Venture Partners.

Further key milestones across the world include the increase of channel partners in the Zerto Alliance Partner Program by more than 83 percent, while also expanding the Zerto Cloud Ecosystem to 170 cloud providers.

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