Boost for NZ enterprise analytics as EMC swims in Data Lake

“Nearly every traditional business model faces near-term, lasting disruption."

EMC has announced the Federation Business Data Lake, an engineered solution that includes leading storage and Big Data analytics technologies from EMC Information Infrastructure, Pivotal, and VMware.

The aim? Ro help customers leverage the new world of Big Data, thereby clearing the path for new insights and disruptive differentiation.

Implemented in seven days, the Federation Business Data Lake aims to simplify the “massively complex task” of building a Data Lake, and is designed for “speed, self-service and scalability” for the enterprise, enabling organisations to begin making better-informed business decisions using Big Data analytics.

The Federation Business Data Lake joins the Enterprise Hybrid Cloud Solution as a converged solution from the EMC Federation that will redefine infrastructure to maximise the speed and agility for IT organisations deploying Hybrid Clouds and Data Lakes.

“Nearly every traditional business model faces near-term, lasting disruption,” says Josh Kahn, Senior Vice President, Global Solutions, EMC Corporation.

“The fast track to competitive advantage will be reserved for those able to quickly embrace and yield value from the massive growth in data, but it will take a new approach.

“The new Federation Business Data Lake solution makes it easy to harness all types of data to build predictive models, that enable new applications, products and business models to redefine industries.”

Kahn believes the “incredible potential” of Big Data is being driven first and foremost by the growth of data from traditional applications, modern applications, sensors and intelligent devices along with masses of new public data such as social media feeds.

The ability to capture and process that data is now possible because of the growth of inexpensive storage and limitless compute, along with the invention of new technologies that enable real-time analysis and a direct connection to action through new applications and products.

These storage and analytics technologies, along with the massive data sets comprise the Business Data Lake.

Khan says Business Data Lakes are becoming a “top corporate priority” because they fill a critical gap left by traditional data warehousing.

“A Business Data Lake contains structured and unstructured data from a wide variety of sources and the analytics are focused on building models to predict the future,” he explains.

“Companies with successful Data Lakes are leveraging the data and predictive models to build new products, applications and business models to redefine their industry, taking or extending the “Market Leader” role.”

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