Whether we’re working, keeping fit, learning, playing, purchasing online or watching TV, we are making new digital demands of the businesses with which we deal.
A new EMC study, The Information Generation: Transforming The Future, Today, explores the impact of a growing global community of digital citizens.
These individuals are always connected and engaged online, and have the world’s information at their fingertips. They also view the world very differently.
Based on input from 3,600 Director-to-C-Suite business leaders across 18 countries, the study reveals new expectations of these individuals and identifies the fundamental business attributes critical for organisations to successfully compete and thrive in this new landscape.
Not surprisingly, nearly every (96%) business leader surveyed believes new technologies have forever changed the rules of business.
In addition, 93% reported that recent technology advancements are resetting customer expectations, and nearly all say this will accelerate over the next decade.
Meanwhile, the top reported customer expectations are faster access to services, 24/7 and “everywhere” access and connectivity, access on more devices, and a more unique personalised experience.
“New Zealand businesses recognise the opportunities created by turning customer-driven data into useful insights,” says Arron Patterson, Chief Technology Officer, EMC New Zealand.
“However whether we’re using all the information presented to us the best way we can is another question.
“Companies that can adapt to the evolving demands of consumers will keep up with the pace of the Information Generation.
“The ability to spot new opportunities and innovate in an agile way will be critical for any business.”
According to Patterson, cloud computing is already “paving the way” for some and real-time, data driven decisions have become the norm for these organisations.
“New technologies will continue to modify the ‘Information Generation’ expectations over the next decade and businesses across New Zealand will need to transform to meet these demands through the use of cloud,” he adds.
Due to new Information Generation-driven demands, businesses agree that transformation is critical. To be a disruptor – and not disrupted – business leaders have identified five “make-or-break” business attributes, all of which have information at their core:
1. Predictively spot new opportunities in markets
2. Demonstrate transparency and trust
3. Innovate in agile ways
4. Deliver unique and personalised experiences
5. Operate in real time