Marketing transformation underway as Adobe and Microsoft join forces

“Adobe and Microsoft are creating the industry’s first large-scale solution for connecting the customer experience across all touch points."

Adobe and Microsoft has announced a strategic partnership designed to redefine how enterprises manage their marketing, sales and services to better engage with customers across all touch points.

Revealed at Adobe Summit in London, the partnership will include the integration of Adobe’s Marketing Cloud Solutions with Microsoft’s Dynamics CRM, allowing brands to deliver experiences that take all customer engagements into account – from reach and acquisition to retention and loyalty.

“Helping our customers reinvent productivity and business processes is one of our top priorities,” says Kirill Tatarinov, executive vice president, Microsoft Business Solutions.

“Partnering with Adobe enables us to deliver a comprehensive set of customer engagement processes to enterprise customers to help them be more productive and better engage with their customers.

“The integration of our industry-leading Dynamics CRM solution with Adobe Marketing Cloud will enable business professionals to maximise their investment in technology and deliver breakthroughs in marketing, sales and customer care.”

Microsoft Dynamics Marketing, Microsoft’s integrated marketing management solution, includes capabilities like marketing resource management that are complementary to Adobe Marketing Cloud to provide added value to customers.

The partnership will bring an integrated CRM-Marketing solution to marketers across many industry segments including financial services, travel and leisure.

“Adobe and Microsoft are creating the industry’s first large-scale solution for connecting the customer experience across all touch points,” adds Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe.

“We are making it possible for the long-held promise of the customer-centric enterprise to become a data-driven reality.”

Rencher says both companies are committed to expanding other areas of collaboration and product integration including Adobe Marketing Cloud Solutions running on the Microsoft Azure Cloud platform.

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