Contrary to its 2014 performance, the first quarter of 2015 was rather tepid for the New Zealand PC market.
Based on IDC’s Asia/Pacific Quarterly PC Tracker, shipments dropped to 186,600 units contributing to a quarter over quarter (QoQ) drop of 14.4 percent.
“This sequential decline was experienced across both the desktop and notebook segments and was driven by a variety of factors,” says Arunachalam Muthiah, Market Analyst, IDC.
“In the desktop category, XP migration in 2014 appears to have absorbed 2015 PC refreshes causing a slowdown.
“The weakened NZD also had a negative impact on shipment growth and the notebook space was restrained as excessive stock accumulated in the previous quarter decelerated expansion.”
As a result of these market shifts IDC has lowered its growth rates for 2015 in its current forecast. However, entry level notebooks and chromebooks are still anticipated to be the primary market drivers during the year.
Among the vendors, HP emerged as the market leader securing 37 percent of the market in 1Q2015.
According to IDC, Acer made “phenomenal QoQ strides” occupying 24 percent of the market followed by Apple at 15 percent while Toshiba was the fourth largest vendor and Dell obtained fifth spot.