“We believe it’s really an IoT platform for retailers to generate sales in the physical world.”
The knock-on effect is that VMob, fresh from moving into swanky new Auckland offices and expanding worldwide, collect vast amounts of data, with up to 10,000 data transactions hitting the platform every second.
“How do we turn that into sales for a retailer or a quick service restaurant?” Bradley asked.
“We use tools like Azure Machine Learning and Power BI - and we will soon tap into the power of Cortana Analytics - to uncover insights and deliver the three key metrics that drive the business for every brick and mortar retailer: total number of visits, average transaction value and gross profit.”
As referred to by Bradley, and Microsoft executives during the keynote, the launch of Cortana Analytics Suite represents a fully managed set of services to help businesses transform data into intelligent action.
[[xref:http://www.computerworld.co.nz/article/570968/vmob-takes-top-microsoft-honours-national-international-stages/ |And with Bradley’s VMob now enjoying esteemed partner status,]] Microsoft will no doubt be looking for the growing Kiwi company to take the technology to markets across the world.
Echoing Bradley’s comments, Guthrie believes that as Microsoft evolves its cloud and mobility capabilities, VMob’s role in providing a broader personalisation platform continues to grow.
"VMob's demonstration of how Power BI and Microsoft Azure extend the VMob platform with business intelligence and cloud capabilities underscores the exciting potential of these technologies to transform business,” he added.
During the presentation, Bradley demonstrated the mobile customer engagement experience that is helping to drive millions of dollars in revenue for McDonald’s.
Featuring dummy data on a real PowerBI dashboard, integrated into the VMob platform for McDonalds, Bradley talked the crowd through the technology on display.
“This demo is a great example of how we have been able to utilise Microsoft’s advanced analytics capabilities, Power BI, and our own industry expertise and innovation to create net new revenue streams for McDonald’s,” Bradley added.
To watch Bradley’s presentation, click here