“Managing large customer databases, SEO and designing better UX for web visitors are part and parcel of this hybrid digital world.”
Graphics Design & Web Development
For Burley, these distinct professions now go hand in hand.
Developing a site with the end user experience in mind is now a key part of any web build and design project, he explains.
“So developers who have an awareness of design and designers who have an awareness of development are attractive qualities valued by potential employers,” he claims.
Inspiring NZ women in tech
Going forward, Burley believes New Zealand is working toward closing the gender gap in IT thanks to a number of women in tech groups and support networks.
The New Zealand Technology Industry Association regularly facilitate Women’s Tech Exec Lunches and Girl Geek Dinners New Zealand have meet ups throughout the country with a focus on connecting supporting and motivating women working in, or passionate about, technology.
The Auckland chapter have branded themselves Refactor and their regular dinners provide a space for women in tech to network and interact with industry players like Microsoft New Zealand and Catalyst, who make guest appearances at these events.
“The startup scene in New Zealand is thriving,” Burley adds. “And many New Zealand based companies are exporting their products and services abroad.”
In this space, PledgeMe founder Anna Guenther is leading the charge when it comes to female entrepreneurship on the New Zealand tech scene.
“Anna kicked off the business when she was in the midst of a Master’s thesis on crowdfunding,” Burley adds.
“Three years on it’s one of the most successful crowd sourced funding platforms to be in operation in Aotearoa.”
Furthermore, Co.ofwomen, a New Zealand hub of entrepreneurial women, was founded by IT industry expert Tara Lorigan.
Lorigan has worked for the likes of Apple, Sun, IBM and 3Com.
“After moving back to New Zealand from London she worked with a range of small businesses before running the AUT Innovation Park where she helped to developed the Rapid Growth Programme,” Burley explains.
“Through co.ofwomen she helps to mentor those in the IT industry, and help better connect women across various industries in New Zealand, including IT.”
According to Burley, the IT sector is growing, with ICT contributing 5 percent to New Zealand’s GDP, and employing 3.2 percent of New Zealand’s workforce.
“The demand for IT skills is growing and employers are reporting some difficulty in finding the right talent,” he adds.
With new ICT technologies growing and diversifying the tech world, Burley also believes that employers are looking to source workers that can adopt these new technologies and pick up the skills necessary to deliver them.
“Overwhelmingly employers are reporting that the number one reasons for hiring in 2015 is new projects,” he adds.
“ICT is only going to get bigger as the business world needs faster and smarter ICT solutions.”
Women in demand in tech
Burley says the top 3 skillsets in demand for ICT employers this year are:
• Business Analysts
• Project Manager
• Software Developer
“The business analysts space is one area women are taking charge, with more women in these roles than any other area of IT in New Zealand,” Burley says.
“The role of a Business Analyst requires a broad skill-set; problem solving, critical thinking, and great communication and documentation skills.
“For one reason or another, women seem to juggle these skills often better than men.”
Absolute IT’s Employer Insight Survey finds that major challenges for IT employers centre around attracting and retaining the right staff, and creating a positive workplace culture.
“Addressing the gender wage gap and the gender imbalance in IT is just one way IT companies can overcome these challenges,” Burley adds.
Globally speaking, Apple has made a commitment to addressing inequality across its workforce, openly sharing the makeup of its workforce and Intel has put US$300 million toward addressing their diversity problem.
Initiatives include a new partnership with the International Game Developers Association, a nonprofit that will send 20 US female college students to a game developer conference with Intel’s support.
“Here in New Zealand,” observes Burley, “tech start ups, along with the bigger firms, are making workplace culture a priority, creating diverse workspaces that cater to a range of employee needs.”
As an example, Vodafone New Zealand has implemented a global policy for compulsory 16 weeks fully-paid maternity leave in a bid to retain their female tech talent.
In addition, ANZ Bank in partnership with the Wellington Institute of Technology (WelTec) are encouraging more women to study IT by offering a graduate award and an internship programme to its students.