​INSIGHT: Top 3 lenses needed to view Digital Business opportunities

Everyone from end-user to vendor organisations is eager to take advantage of digital business.

Find the right opportunities in digital business by looking through the right lens to understand where to place your effort and what you should address first.

Everyone from end-user to vendor organisations is eager to take advantage of digital business.

Filtering out the brightness of the sun, or the many facets of digital business, could be critical for seeing opportunities.

And, a flip to digital requires looking at things differently, according to David Mitchell Smith, VP & Gartner Fellow. The answer will lie in what lenses you look through to filter the bad opportunities from the good ones.

Digital Business Lenses

To help organisations focus on the intersections of people, business and things, Gartner developed a set of “digital business lenses.”


1.What happens when people meet things in digital business?

2.What happens when people meet business in digital business?

3.What happens when business meets things in digital business?

Digital business lenses provide three ways to view the digital opportunity. These lenses highlight what products, services and solutions will be best-suited for a vendor to deliver.

Each lens can be used to focus on dozens of technology-based scenarios, and each carries with it a set of critical flip points that are used to shape the offerings.

Digital Being Lens

Business opportunities will be extended, improved and created simply by the continuous connectivity to a person.

Digital businesses will rely on greater access to personal behaviour to understand the digital effect on people’s lifestyles and how they will use the Internet of Things to improve themselves and their behaviours.

Digital being (people and things) carries with it the critical flip points of:

•Digital humanism

•Human augmentation

•Postmobile living

•Digital Interacting Lens

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