​INSIGHT: Top 3 lenses needed to view Digital Business opportunities

Everyone from end-user to vendor organisations is eager to take advantage of digital business.

Styles of work and styles of customer interaction are undergoing significant reinvention as technologies. The digital workplace and smart machines begin to shift the labor content of business and customer interactions.

Digital interacting (people and business) carries with it the critical flip points of:

•Customer experience

•Digital workplace


•Cognitive computing

•Digital Operating Lens

At the intersection of business and things, this lens examines how business operations and assets are used in a digital context to “grow” new business models.

A digital business cannot operate the same as it did in pre-digital models. The types of assets available to us are different. The expectations of our operating speed are different.

We even expect digital businesses to fail faster in order to reach the correct solutions. Digital businesses do not assume they know all the answers.

Digital operating (business and things) carries with it the critical flip points of:

•Asset management

•Bimodal operations

•Digital bizops


Enterprises must assess providers in the multiple universes and formulate their strategies to take advantage of the situation.

The lenses can be used to consistently assess how well providers are selling through the flip to digital business into success.

As we evaluate the growth of support for digital business, the opportunity arises to use the critical flip points to measure and compare how well vendors are addressing the proper concerns.

In this way, digital business lenses become a methodology for evaluating progress.

By Heather Levy - Research Analyst, Gartner

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