​Dell: Cloud, mobility, security and Big Data investment = 50 per cent growth

Tech giant reveals businesses investing in top four trends are growing over 50 percent faster than laggards.

Organisations actively using Cloud, mobility, Big Data or security technologies are experiencing up to 53 percent higher revenue growth rates than those that have not invested in these technologies.

So says Dell’s second annual Global Technology Adoption Index (GTAI 2015), which claims that despite this strong link between technology use and revenue growth, cost was cited as a main barrier to implementation or expansion of these technologies.

“We’re enthused to see more organisations recognising the strategic importance of technology investments,” says Paul J. Walsh, CIO, Dell.

“We believe this new research will help companies see the correlation between technology use and revenue growth, improved efficiencies and organisational growth.”

In releasing the global results of the survey, Dell - who recently announced its intentions to merge with EMC for US$67 billion - claims four major global trends emerged from the first wave of findings.

Revenue growth

Perhaps unsurprisingly given recent analyst rhetoric and forecasts, findings suggest investment in cloud, mobility, big data and security is correlated with revenue growth.

“Organisations that have invested in technology are growing faster, recognising the advantages of security and are becoming more strategic in their security-related investments,” the report states.

Globally, organisations actively using big data, cloud and mobility have up to 53 percent higher growth rates than organisations not investing in these technologies.

More specifically, those organisations using big data experience 50 percent higher growth rates, on-premises cloud have 46 percent higher growth rates while off-premises cloud have 51 percent higher growth rates.

Also, BYOD show 53 percent higher growth rates, mobile applications show 44 percent higher growth rates.

Meanwhile, companies globally are recognising the advantages of security and are becoming more strategic in their investments.

On average, 54 percent of an organisation’s security budget is spent on implementing security plans rather than simply reacting to threats.

In fact, organisations with ‘better security’ as a business goal are more likely to have security plans in place for some or all types of security incidents (69 percent versus 58 percent of their counterparts where ‘better security’ is not a business goal).

Company benefits

These technologies also fuel company benefits, including efficiency and organisational growth goals, the study reports.

The GTAI 2015 found a link between these technologies and organisational efficiency and growth goals.

For mobility, improved efficiency is the biggest benefit (39 percent) while other efficiency-related benefits include business process improvement (21 percent) and reduction in paperwork (21 percent).

For cloud, the top three benefits are also efficiency related, including cost savings (42 percent), getting things done faster (40 percent) and better allocation of IT resources (38 percent).

However, for big data, the report claims the key benefits are related to driving competitive advantage and customer growth and retention, including better targeting of marketing efforts (41 percent - one of last year’s top three goals as well), optimisation of ad spend (37 percent) and optimisation of social media marketing (37 percent).

In a similar vein, for security, the ability to more quickly respond to market conditions is a key benefit (77 percent of organisations with fledgling IT security programs, and 78 percent of organisations with established security solutions).

Cost concerns

Finding show that cost joins security as a chief barrier to technology adoption, use and expansion.

The 2014 report found that security was by far the biggest barrier to adoption of these technologies but this year, cost became a more pressing concern globally.

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