​Power to Public Cloud as over half of enterprise takes to the skies

“The public cloud market is getting a boost from broader IT trends such as hybrid IT, brokerage and global demand."

Over half of global enterprise use public cloud services, with 54 percent of businesses contributing to a market now poised to reached $US133 billion by 2018.

Technology Business Research findings indicate that vendors offering built-in integrations for cloud and on-premises applications are best positioned to capture new customers, while hybrid IT, brokerage and geographic expansion will support and sustain public cloud adoption.

“The public cloud market is getting a boost from broader IT trends such as hybrid IT, brokerage and global demand,” says Jillian Freeman, Senior Analyst, TBR.

“As this next wave of enterprise cloud adoption moves toward large transformations from the C-Suite, professional services, integration and management are needed to address demand.

“The growing ecosystem of vendors around popular public clouds also helps fill industry and geographic gaps.”

Freeman says interoperability and business process improvements are strategic areas of evolution among enterprise customers in 2016 and beyond.

The report also indicates security, data ownership and privacy remain barriers for public cloud adoption, but as vendors improve these facets, lower costs, and increase reliability and availability, public cloud adoption will increase.

“This highlights long-term opportunities for public cloud, the rates of cloud adoption and spending trends that will influence integration across customers’ IT environments,” Freeman adds.

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