​Bumper 2016 in store as VMob’s American Dream becomes reality

Kiwi firm adds large retail clients, expands global presence and introduces new innovations.

Scott Bradley, CEO, VMob delivers his keynote speech at Microsoft’s 2015 Worldwide Partner Conference in Orlando, Florida

Scott Bradley, CEO, VMob delivers his keynote speech at Microsoft’s 2015 Worldwide Partner Conference in Orlando, Florida

Intelligent cloud-based provider VMob is positioned for international success in 2016, as the growing Kiwi firm looks to build on the strong momentum of 2015.

Among the highlights of the global Microsoft partner's strong 2015 performance include attracting the business of numerous high-profile retail brands and QSRs, the expansion of its product functionality, key additions to its leadership team and growing recognition among the industry.

“VMob was founded with a mission to help brands leverage the latest advancements in mobile technology to build loyalty with customers, improve the in-store experience, increase in-person sales, encourage return visits and, ultimately, drive revenue,” says Scott Bradley, Founder and CEO, VMob.

“In just a few short years, we have grown from a pioneering startup into an industry leader transforming how retailers and QSRs connect with customers in a modern, always-on world.

“Overall, 2015 was a tremendous year for us, growing by every measure and introducing new innovations as we further define the role of personalised mobile marketing in the consumer experience.”

North America

As VMob continues to deliver its solutions to new markets around the globe, Bradley says the company has “significantly expanded” its presence in North America.

To further solidify the company’s commitment to expanding in the North American market, Bradley recently relocated from New Zealand to ensure higher visibility for VMob’s solutions across the Pacific.

“VMob’s San Francisco office puts the organisation near the heart of Silicon Valley and alongside other innovators in the technology sector,” Bradley says.

Throughout 2015, VMob welcomed many large-scale, high-profile clients seeking a new approach to engage with customers.

As reported by Computerworld New Zealand, these include 7-Eleven, IKEA and several new McDonald’s markets as an extension of VMob’s existing global agreement with the restaurant chain.

Scott Bradley - CEO, VMob
Scott Bradley - CEO, VMob


To help steer VMob’s rapid growth trajectory, the company also added several key appointments to its leadership team, including the appointment of Jen Millard as an advisor to the board.

Millard has more than 20 years of experience advising consumer, retail and investment executives with strategic plans, business execution initiatives and innovations.

“Jen is focused on retail innovation that spans the connections of consumers to retail brands as well as payments, advertising technology, big data and analytics,” Bradley adds.

VMob also welcomed business leader Sharon Hunter, and Tim Cook, managing director of VMob investor Collins Asset Management Limited, to its board of directors, to provide further guidance as the company scales.

Building Success

Essential to VMob’s success is its ability to deliver in-depth insights and data into the customer lifecycle, enabling retailers and QSRs to continually improve how they connect with customers.

As such, VMob now offers personalised marketing analytics on Microsoft Power BI, a cloud-based business analytics service offering a single view of the most critical business data.

“With pre-built integration via Power BI, users can more easily access VMob’s sophisticated social profiling, geo-location and transaction history to understand their customers in real time via a single, interactive dashboard for all customer data,” Bradley explains.

Throughout 2015, VMob participated in several high-profile events, with Bradley featuring in the keynote presentation at Microsoft Worldwide Partner Conference 2015.

As reported live from Orlando by Computerworld New Zealand, during his segment, Bradley shared how VMob leverages Microsoft products like Azure and Power BI to drive success for one of its largest global QSR clients, using mobile customer engagement to increase revenue by millions.

In addition, VMob was named 2015 Microsoft Partner of the Year for the Cloud Platform: Application Innovation category, recognising its delivery of “exemplary solutions built upon Microsoft technologies”.

“Today’s consumers are never far from a mobile device, providing retailers and QSRs with almost unlimited potential to engage and connect with them in entirely new ways,” Bradley says.

“With the new year here, we plan to introduce new efficiencies for how brick-and-mortar stores can leverage mobile marketing to drive business and build greater loyalty.

“The opportunity in front of us is enormous; VMob is well positioned for continued growth in 2016 as we bring our cloud-based personalisation platform to new markets around the globe.”

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