Auckland based cloud services provider MHA Cloud Computing, a Microsoft Gold Hosting Partner, has changed its name to Lucidity as part of what it says a rebranding initiative to position the company for strong future growth.
General manager, Colin Williams, said the company needed to more effectively communicate its expertise and offerings. He said many customers understood the apparent benefits of cloud, but were confused by all the offers and did not necessarily know how to respond. “As a cloud service provider, Lucidity aims to provide clear direction and a safe path for customers wanting to benefit from cloud based IT services,” he said.
He explained that Lucidity meant ‘free from obscurity and easy to understand,’ saying: “This is precisely what we strive for through the delivery of our IT services.”
"Our proposition is to offer trusted cloud solutions that are easy to implement and consume. Our alignment with Microsoft, as a Microsoft Cloud Solutions Provider (CSP), helps provide assurance that our cloud infrastructure and managed IT services are built on trusted technology. To reinforce the simplicity and clarity of offer we looked for a brand name that could carry this promise with longevity and meaning.”
The company was founded in 2002 Paul O’ Brien, and Jarred Hogan. Today it offers managed IT services, including managed desktop (virtual desktop infrastructure), Microsoft Office365 and Skype for Business, cloud infrastructure as a service (IaaS) built on Microsoft Azure technology, and cloud consultancy services.