Chinese e-commerce giant Alibaba started November off with a bang. The company made US$17.79 billion during its Singles Day sale on Nov. 11, a 32 percent jump from last year. Compare that to Amazon's $32.71 billion in revenue for an entire quarter! The annual sale began in 2009 as a way to persuade millions of single Chinese people to purchase gifts for themselves. Since 2009, the event has grown from 27 participating merchants to nearly 100,000.
Alibaba shatters its Singles Day sales record
The e-commerce giant sold $17.79 billion worth of goods in just 24 hours
