Amazon starts own 'home brand' with AmazonBasics

The Internet retail giant is already selling AV cables and blank DVDs under the name
  • Dan Nystedt (Unknown Publication)
  • 20 September, 2009 22:00

Internet retailer has started selling electronics accessories under the AmazonBasics brand.

AmazonBasics currently includes accessories such as audio visual cables and blank DVDs, but other items will be added in coming months, the company says. Amazon will create its own line of consumer electronic "basics," or quality, low-cost products for consumers, it says.

The statement was unclear about whether Amazon will develop more gadgets, such as Kindle, under the new name.

AmazonBasics is already available in the US and will be introduced on the company's international websites in coming months.