Expanding Xero drops executive title as CRO joins Trade Me
- 19 December, 2014 07:59
Due to the rapid growth of its business in key markets and expansion of its executive team, Xero has disestablished the role of Chief Revenue Officer (CRO).
The addition of a Chief Marketing Officer with responsibility for online sales and marketing, and the growth in regional capabilities, resulted in the realignment of its leadership team.
Through mutual agreement Stuart McLean will be leaving Xero, who will now join New Zealand’s online marketplace leader Trade Me in a senior executive position.
“We continue to shape our executive team and organisation to reflect the rapid growth of our business globally,” says Rod Drury, CEO, Xero.
“Stuart has done an outstanding job as CRO, where he was responsible for both sales and marketing, contributing positively to our growth to over $US100M annualized revenue and over 400,000 customers.
"We are delighted Stuart will be able to contribute to another great NZ technology company.”
“We have the depth and breadth of leadership to continue our growth with marketing now owned by Andrew Lark, Chief Marketing Officer, and sales the responsibility of our country leaders."
Andrew Lark joined Xero in November having held a range of executive roles in technology and financial institutions including Dell and Commonwealth Bank of Australia.
Xero also recently announced that Angus Norton will be joining the company from Microsoft, taking up his role as Chief Product Officer in January, 2015.
“We continue to build a high calibre leadership team and believe we are well positioned to address a significant and unserved small business market opportunity,” Drury adds.