Wearables next in line as Xero launches iPad app
- 06 March, 2015 07:42
Xero for Apple iPad is now available worldwide, as the New Zealand Cloud accounting firm continues its ‘Xero Everywhere’ approach to business.
Downloadable now from the global Apple iTunes stores, Xero for iPad has been redesigned to complement the aesthetic principles and capabilities of the device, with Xero software used millions of times a week on Apple devices worldwide.
Building on Xero’s ‘Xero Everywhere’ strategy, the company aims to deliver small business tools and insights regardless of the platform or device form factor - soon this will also include delivering notifications to wearables and other devices.
Customer research, undertaken by Xero, established that the number one reason for switching to Xero was the lack of mobility provided by traditional accounting software.
Nearly 70% of Xero users use tablets for their business reflecting the shift in the way owners and advisors work – quickly flipping between the web and mobile apps and requiring instant access to critical business information, regardless of device and location.
“We are seeing a shift in the way owners run and manage their small businesses,” says Andy Lark, Chief Marketing Officer, Xero.
“They are moving across devices and locations while completing a single task. And, they want access to critical information with a touch, while on the move.
“Optimising Xero for the iPad answers that need and furthers Xero’s lead on legacy software providers.”
Xero’s app supports market-leading platforms: Apple’s iOS for iPhone and iPad and Google’s Android, and is available now at no additional cost as part of Xero’s small business accounting solution, with prices starting from NZ$25 per month.
Xero has also released three small business guides, providing small businesses with best practice advice and business tips which are all available for free from the iTunes store.
“We are realising our vision of optimising Xero to increase the productivity of small business owners on the world’s most popular devices,” adds Angus Norton, Chief Product Officer, Xero.
“Xero for the iPad is the most compelling small business application available today, making it simple and easy for people to manage and grow their businesses.
“We are eight weeks into 2015 and have delivered over 100 updates to Xero for small businesses.
"We will continue to express our Xero Everywhere strategy by optimising for more and more devices in 2015, including wearables."