NetSuite acquires born in the Cloud commerce firm for $US200 million

NetSuite has entered into a definitive agreement to acquire Bronto Software Inc., a privately-held Cloud-based commerce marketing company, in a cash and equity transaction valued at about $US200 million.

According to the Cloud-based financial provider, this transaction is expected to close in the second quarter of 2015, subject to certain closing conditions and regulatory clearance.

The combination brings together leaders in Cloud-based omnichannel commerce solutions.

As the number one email marketing provider to retailers ranked on the Internet Retailer Top 1000, NetSuite hopes that Bronto Software will provide premiere commerce marketing automation platform, a platform currently used by more than 1,400 brands.

“This combination, for the first time ever, ties a rich marketing automation system with a Cloud-based omnichannel commerce platform,” says Zach Nelson, CEO, NetSuite.

“The capabilities this solution will deliver are transformational.

“Just as customers demand seamless cross-channel shopping experiences, they increasingly expect companies to communicate consistently through all of their digital experiences – on site, at stores, in email or through social or mobile.

“By combining the two companies’ offerings and technology, we can help merchants deliver relevant and consistent digital commerce experiences throughout the customer journey.”

Born in the Cloud in 2002, Bronto Software has been exclusively focused on solving the challenges of commerce marketers.

“Today’s consumers expect brands to know them across every channel and marketing touchpoint,” adds Joe Colopy, CEO, Bronto Software.

“Providing that type of experience demands a unified approach to digital engagement, whether driving transactions online or offline or engaging with them through website, email, mobile or social.

“We’re thrilled to bring Bronto’s industry leading commerce marketing capabilities to NetSuite’s commerce solutions.

“This will help merchants to better engage with their customers, drive repeat purchases and build lifelong loyalty.”