EMC World 2015: Updates aplenty as 'The Beast’ becomes fastest-selling product in EMC history

Guy Churchward, President, EMC Core Technologies

EMC has unveiled XtremIO version 4.0, a non-disruptive free software upgrade to XtremIO v3.X arrays, announced at EMC World 2015 in Las Vegas.

Already recognised as the leading all-flash array in the industry, the new XtremIO 4.0 now supports new larger all-flash array configurations and expands on-demand capabilities for enterprise.

Nicknamed ‘The Beast’ by customers, XtremIO 4.0 leverages XtremIO’s scale-out architecture, more than doubling previous density with 40TBs per X-Brick while also offering configurations of up to eight 40TB X-Bricks.

According to EMC, XtremIO 4.0 aims to change data centre applications with in-memory copy services, enabling entire workflows to be streamlined and automated from the storage through the hypervisor and into the application.

This is driving the rapid adoption of XtremIO across mission-critical workloads and workflows such as software DevOps, real-time analytics, production and non-production database acceleration, SAP landscape consolidation, private/hybrid clouds, enterprise-wide VDI, messaging and collaboration and electronic medical records (EMRs).

“When we launched XtremIO we explained that ‘architecture matters,’ and in the past year this has been validated by the market as XtremIO became the #1 all-flash array in record time,” says Guy Churchward, President, EMC Core Technologies.

“With XtremIO 4.0, we’ve boosted that solid foundation with scale and data services that truly transform not just the speed at which applications run, but the entire way in which they’re deployed.

“XtremIO customers gain agility, simplicity and capabilities that help them make developers more productive, get applications deployed faster, and deliver higher quality.

"XtremIO is the strategic asset in the data center that simply redefines what’s possible.”

Market Leading

In the 18 months since becoming available, Churchwood reports that XtremIO has risen to become the fastest-selling product in EMC history and the market’s top-selling all-flash storage array according to IDC, while also being named as a leader in the 2014 Gartner Magic Quadrant for Solid State Arrays.

“The data centre of the future has to be agile, built around IT infrastructure technology that supports the speed at which enterprises need to adapt and respond to dynamic business conditions,” adds Eric Burgener, Research Director, IDC.

“This has specific implications for storage in these environments, requiring high performance, broad scalability and flexibility, extremely high availability and an ability to easily integrate into evolving data center workflows.

“EMC XtremIO meets these requirements – key factors in its #1 market share position (by IDC’s reckoning) by revenue in the high growth All Flash Array market – and has improved upon them with this latest release.”