A/NZ leads the way as APAC tech market grows five percent

The Asia Pacific technology market will grow roughly five percent in 2015 and 2016, with Australia and New Zealand leading the way in terms of Business Technology agendas.

Spending on the BT Agenda - technologies that helps firms win, serve and retain customers - will see the strongest growth across A/NZ according to the research analyst firm, which have adopted BT technologies as rapidly as firms in the US, and South Korea and Singapore, which are close behind.

“CIOs in the Asia Pacific region should plan on building and/or strengthening their BT portfolio with software and services for winning, serving, and retaining customers,” says Fred Giron, VP and research director, Forrester Research.

“The plan's aggressiveness will be based on the business outlook in firm's home country and the digital maturity of the organisation.

“The first factor dictates what CIOs will be able to afford in terms of tech spending; the second factor determines the amount of BT their organisation can leverage to generate significant business value.”

Business Technology Spend

According to findings, Business Technology adoption will be as high as 29 percent of all tech spending in Australia and New Zealand, but lower elsewhere, with Taiwan and Hong Kong coming closest at 26 percent.