Stories by Ulrika Hedquist

Taking part in the social media conversation

Do you know what is being said about your company online? Social media as a channel for customer interaction is growing fast and businesses are far better off being involved rather than sticking their heads in the sand, according to local companies.

Entrepreneurial IT: Survive and thrive

James Macfarlane may only be 23 years old, but he has already been through ups and downs with his five-year-old web design company, Pitch – and has survived.

Entrepreneurial IT: Taking the plunge

After years of doing work on the side, outside his daytime job, Auckland-based web designer Darren Wood finally plucked up the courage to start his own business.

Entrepreneurial IT: Do your homework

Do your research well before you set out on your own, and stick to your knitting. Those are the top tips from Enterprise IT’s CEO, Stuart Speers.

Big Data down under

Organisations turn to Big Data technology for two reasons – hype and necessity, according to Gartner analyst Svetlana Sicular. In the latter case, organisations have identified business ideas where traditional technology just doesn’t cut it anymore. The hype comes from the media, she says, and this has created worry among business leaders that they are lagging behind in getting their Big Data initiatives off the ground.

Consumers' loss of trust could be costly

Online consumers are becoming more unwilling to share personal information on the internet, according to recent research. In the age of Big Data analysis and highly targeted advertising, this could have a negative impact on the internet economy, warns research firm Ovum.

How mature are local cloud offerings?

The increase in the choice of local datacentres should mean more competition and better prices for users, but are local cloud offerings mature enough yet? Three local users share their datacentre experiences.

New Zealand as a global datacentre hub

The demise of the Pacific Fibre project, which would have seen a second international cable built between Australia, New Zealand and the US, doesn’t necessarily spell the end of the country hosting overseas data.