Stories by Heather Havenstein

Facebook unveils ad platform — and new corporate pages

Rounding out a week that already has seen announce a new advertising network, Facebook has announced plans for its own new advertising system aimed at allowing businesses to target advertising to users of the popular social networking site.

New apps already coming for Google's new OpenSocial

A day after MySpace and Google sent shockwaves through the Web 2.0 world - and a shot across the bow of current social networking darling Facebook - third-party developers have already started announcing plans to build applications using their jointly developed social network APIs.

Microsoft unveils cross-product SOA development plan

Microsoft this week plans to unveil a new initiative that will focus on taking model-driven design mainstream, easing the process of developing composite applications within a service-oriented architecture (SOA).

MySpace opens its platform to developers

Following in the footsteps of Facebook, one of its toughest competitors, MySpace announced Wednesday plans to open its platform for developers to build applications on top of the popular social networking site.

BI finally being aimed at end-users: conference-goers

While the notion of "democratising" business intelligence has been bandied about for years, only recently have many companies placed the end-user squarely in their BI sights as part of efforts to bolster company performance.

CareerBuilder founder launches job site

The founder of the popular jobs site has launched a new career site designed to allow job applicants to brand themselves and track who has viewed their resume online through real-time text messages.

Eclipse adds PHP tools to open-source lineup

The Eclipse Foundation Tuesday will announce the availability of a set of tools that can be used to support developers using the dynamic PHP language to build Web applications.

BizTalk Server upgrade

Microsoft has announced that the fifth major release of its BizTalk Server is now generally available.

Vendors strike back at over-eager Web 2.0 users

As Web 2.0 technologies continue seeping into business systems, a new generation of corporate users is starting to gain access to the collaboration capabilities they are demanding from IT, according to attendees at the Office 2.0 conference. But before use of the tools spreads too far, they noted, companies must strike a balance between the Web 2.0 wants of users and the needs of corporate IT.

Diving into a virtual world? Better plan ahead, report says

While companies are increasingly turning to virtual worlds for employee collaboration and as a way to strengthen relationships with customers, few have developed comprehensive strategies to deal with places like Second Life or Kaneva, according to a report released this week by The Conference Board.