Hashtags are impossible to avoid on social media these days. Even after almost seven years of use, many users and brands remain confused about their actual role and purpose. Quick advice? #DontOverdoIt, #KeepItSimpleandConsistent and #BeTruetoYourself.
Google+ was a late but welcomed arrival to social media scene about three years ago. However, Google's answer to Facebook has failed to provide real competition. Here's a look at 10 ways the search engine king as fallen down with Google+.
Businesses still struggle to hone in on the most appropriate social metrics. Far too many firms emphasize vanity metrics when there remains little agreement over the true value of a follower, friend, retweet, reblog, pin or like.
Now that Twitter has finally made its redesigned profile page widely available, it's time to begin refreshing your profile and make the best of new features. Here are the top changes and tips you should keep in mind next time you use Twitter.
In a keynote before leading advertising and marketers professionals, Marissa Mayer details Yahoo's growth on mobile and its new advertising options -- and talks up Tumblr.
Calling it an 'on-ramp to the Internet,' Mark Zuckerberg advocates for carriers and other gatekeepers to provide free basic services for all in his first-ever keynote at Mobile World Congress.
A new study from LinkedIn reports a strong correlation between smaller businesses that are increasing social media spending in areas such as content marketing and lead generation and those achieving what it calls 'hyper growth.'