INSIGHT: Using data to improve social marketing
"Businesses must use customer insights to inform social and non-social marketing programs, and advance social marketing maturity."
"Businesses must use customer insights to inform social and non-social marketing programs, and advance social marketing maturity."
Businesses are increasingly implementing workforce management systems to assist with monitoring employees’ time, absences and productivity.
In the last 12-18 months, Software Defined Networks (SDN) has been much touted as a data centre saviour.
27018. These five numbers might not seem immediately familiar or relevant to you. This is a big deal, and I’ll tell you why.
Once a swirling black hole of time and energy for the nation’s SMEs, the end of the financial year has been reduced to a far more manageable milestone by the expanding use of technology.
Dimension Data New Zealand outlines the five stages for cloud maturity or readiness for Kiwi organisations across the country.
Why organisations should welcome the arrival of Samsung in the business space as an additional global provider of quality B2B2C solutions.
In 1964, The New Statesman coined the term Information Explosion to describe the deluge of paper-based data, and the problems that created.
"I see the term “challenger brand” thrown around a lot, and I found myself wishing that 2degrees had sought to be a challenger in the wholesale business market."
In the era of Big data, the theory goes that with more data we can learn more. What if that is wrong?
According to WatchGuard, the most effective organisations are often the most informed about their industry, markets and internal workings.
What is going to happen in the digital landscape and who will win?
Industry expert Brendan Ritchie, CEO, DTS says recent changes to the telecommunications landscape have reduced margins on almost every product/service that the average ISP/Telco sells.
“Think about it. Keith Richards and Mick Jagger. Bill Walsh and Joe Montana."
Many of the challenges of running a top Formula One team will be familiar to business leaders that operate their own organisations far from the high-octane world of F1 racing.