The rise of the marketer: Driving engagement, experience and revenue
Marketers have seen their jobs transformed over the past ten years. The transformation is happening again—but faster this time. According to the Economist Intelligence Unit’s survey of 478 high-level marketing executives worldwide, more than 80% say they need to restructure marketing to better support the business. Find out: which six areas leading marketers believe the change will occur in, why nearly 30% see the need for change as urgent and critical to their success, and how marketers see the future.