Google taps fitness tracker market with $2.1 billion bid for Fitbit
​Google will buy Fitbit Inc for US$2.1 billion, as the biggest Web search company looks to take on Apple and Samsung in the crowded market for fitness trackers and smart watches.
​Google will buy Fitbit Inc for US$2.1 billion, as the biggest Web search company looks to take on Apple and Samsung in the crowded market for fitness trackers and smart watches.
Google owner Alphabet has made an offer to acquire U.S. wearable device maker Fitbit, as it eyes a slice of the crowded market for fitness trackers and smartwatches, people familiar with the matter said on Monday.
Fitbit is known for selling fitness trackers to consumers, but the company also sees its fortunes in the enterprise market.
Fitbit appears to be holding its own against the Apple Watch and may have even outsold the device in the U.S. in May, according to estimates from one market researcher.
Fitbit sprinted into Wall Street in its debut as a public company Thursday, as its shares opened 52 percent higher than the price that the wearables company had set for them.
A place in your pocket is no longer enough for mobile gadget makers: now, they want your body.