Bally's CIO Pumps Up Customer Experience With iPads, QR Codes and Video
The health club chain deploys customer-friendly technologies to change an intimidating culture and save a failing business model.
The health club chain deploys customer-friendly technologies to change an intimidating culture and save a failing business model.
There are traditional ways to justify a costly IT project-financial return on investment, regulatory compliance, increased productivity. But for Chad A. Eckes, CIO of the Cancer Treatment Centers of America (CTCA), determining the benefit of a technology investment starts with one simple question: Would you want it for your mum?