Regional challenges remain as PC market prepares for tough 2016
“Year 2016 is expected to remain difficult for the industry..."
“Year 2016 is expected to remain difficult for the industry..."
IDC expects the current weakness witnessed in the desktop market will be negated by the growth of entry level notebooks and Chromebooks.
Contrary to its 2014 performance, the first quarter of 2015 was rather tepid for the New Zealand PC market.
"Vendors are struggling with exchange rate fluctuations which is making financial planning more difficult and forcing price increases."
“However, this decline is not necessarily a sign of sluggish overall PC sales long term."
“This is the strongest year the New Zealand PC market has ever seen in its history."
"The good news is that 2015 should not contract as much as last year."
“Nevertheless, some of the gains are relatively small, and weakening drivers like Bing promotions and end of XP support transitions, cast a shadow of doubt on the strength of the market going into 2015."
After a troubled year in 2014, the global tablet market is not returning to the levels of growth seen in the last four years as demand for tablets will continue to be slow in 2015.