Here's how Kiwi retailers can shine bright like a beacon...
“Where beacons are used effectively, retailers are seeing a reaction of surprise and delight from consumers, rather than any negative back-lash.”
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Features about beacon
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INSIGHT: Can digital media make advertising use of wearables?
“Many in the digital media community are scratching their heads and wondering what they can do with wearables – wondering if they are stretch too far or whether they can fulfil a useful purpose.”