blogging - News, Features, and Slideshows

News about blogging
  • Effects of blogging hard to measure

    Many senior executives and marketing gurus believe corporate blogs are useful tools that can bring companies closer to customers and generate interest in products or services. But is there a way to calculate the return-on-investment (ROI) from blogs? Two analysts at Forrester Research — Chloe Stromberg and Charlene Li — believe there is and have been researching the ROI of blogs.

  • ‘It’s definitely not your Dad’s IBM any more’

    Conceived in 1977 and opened in 1986, IBM’s Almaden Research Centre is a commanding modernist bunker at the crest of a hill near San Jose. It faces away from the city and into the beautiful distance, which is as a good a metaphor as any for the work that goes on there.

  • Satire is a ‘democratic tool’, says blogger

    The resurgence of satire as an important weapon of democracy has been one of the benefits of blogging and mashups, local blogger Russell Brown told the audience at the recent Webstock conference.

  • Blogs bring content alternative

    Blogs are hot news. In February, Google caused a stir by acquiring Pyra Labs, creator of Blogger.com. In the past few months, many businesses have been experimenting with blogs as a way to make their websites and intranets seem more current and friendly.

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