Proving the value of IT - Part two
To some extent, organisations are being held back from realising the value of IT projects by the very way in which they measure success. Too often, it is based solely on the business case.
To some extent, organisations are being held back from realising the value of IT projects by the very way in which they measure success. Too often, it is based solely on the business case.
Value. It's a powerful word at the best of times. It can mean cheap and simple or large and complex -- and everything in between -- and all meanings are positive, depending on your point of view. When the word 'value' comes up in focus groups, brand managers are wont to smile wryly and consider their job done. Happy days.