Show me the ROI — the consulting ROI
Lend them your watch and they’ll charge to tell you the time. So goes the old and rather unkind joke about consultants. But whether its earned or not, the consulting profession has developed a bit of reputation for hiding behind fluent management-speak. How can you guarantee, or even measure, your return on investment when you are dealing with nebulous concepts like cross-brand marketing opportunities or potential business upsides?