The iPad 2 is finally here (well, actually shipping March 11). The tech industry, which has been keeping a sharp eye on the rise of the disruptive tablet, as well as making smart predictions about the iPad 2 for months, was pretty much on the mark. The iPad 2 runs faster and sports two cameras.
How is your company handling the rising tide of consumer smartphones, like the iPhone?
Is it right that impoverished third-world children have more innovative technology than corporate users? Don't answer yet. First, take a look at the slew of recent news articles, reviews and blog posts about the XO, that little green educational laptop developed by the non-profit organisation One Laptop Per Child.
The new frontier of mobile and social is a game changer, opening new channels in which consumers and brands can interact. This whitepaper details the results of a survey spanning consumers in the US, UK, Singapore and Australia, exploring their expectations of using mobile devices and social media to engage with brands. The results confirm that consumers live across various channels, and as part of their experience there is an expectation of consistency, value and individualised attention. Read more to learn who you’re talking to, what to say and where to say it.