Hasso Plattner on the cultural shift behind SAP's 'intelligent enterprise’
SAP founder Dr Hasso Plattner looks back at the history of the company and where it is headed under its new internal slogan of 'the intelligent enterprise'.
SAP founder Dr Hasso Plattner looks back at the history of the company and where it is headed under its new internal slogan of 'the intelligent enterprise'.
SAP has rebranded its customer relationship management (CRM) offering in an attempt to take on the established market leader, Salesforce.
The way the story goes is that Marc Benioff was floating in the sea just off Big Island in his beloved Hawaii during a sabbatical when he thought: why can't buying software be as a simple as Amazon is for consumer goods?