While marketers want to engage customers in a unified way, disconnected systems often make that difficult. Adobe and Microsoft aim to tackle that problem by integrating Adobe's Marketing Cloud with Dynamics CRM.
Following a string of acquisition and partnership announcements over the past few weeks, SugarCRM on Tuesday rolled out a new version of its flagship customer relationship management software that adds business process management capabilities along with several key mobility and usability enhancements.
Every company says it wants to provide a top-notch customer experience; how many actually do is another matter.
Imagine a service desk, and chances are you envision a team focused on helping and supporting external customers. But often overlooked are equivalent services that are focused instead on serving an organization's internal customers -- helping employees find the answers to their questions and the people they need, for example.
There are many metrics that can be used to try to predict the success of a customer relationship, but sometimes it's better to simply let history speak for itself. That, in essence, is the premise behind Bullhorn's new Pulse CRM tool, which mines a company's email interactions over time to uncover fresh insights.
It's getting close to a year since Microsoft and Salesforce.com announced their strategic partnership, and the fruits of their union are beginning to appear. After discussing a number of planned joint products last fall, the two companies on Wednesday launched one of them -- the Salesforce App for Outlook -- into beta.
SugarCRM has been busy, acquiring mobile app and data analytics company Stitch earlier this month and then this week, announcing with Deutsche Telekom a customer relationship management hosting service in Germany. The moves highlight the company's progress beyond its initial position as a niche, open-source alternative for CRM.
Following the launch of Dynamics CRM 2015 last November, Microsoft on Monday announced a Spring update to the software that promises new social, mobile and analytics capabilities along with closer integration with Office 365.
Data-science and analytics capabilities are popping up with increasing frequency in enterprise applications of virtually every shape and size, and Salesforce's CRM platform is no exception. Barely a week after adding a new predictive decision-making feature to its Marketing Cloud, it's now added a new Intelligence Engine for Salesforce Service Cloud that's designed to improve how service reps interact with customers.
SugarCRM has acquired software and programmers from Stitch, the developer of an iPhone app that acts as a personal assistant for sales staff, in order to boost its customer relationship management offering.
Small businesses just starting out may dream of world domination, but that's a difficult goal to achieve if you can't interact with customers in more than one or two languages. Enter Salesforce's Desk.com customer-support app, which just got a hefty boost in the number of languages it can work with.
Imagine your company has just launched a new product: the Acme iSolution. You've got an ad campaign under way and you want to know how people are reacting.
Oracle has released an update to its Oracle Service Cloud that adds new tools to give companies more insight about their customers.
Dynamics customers can now get their hands on the suite's latest update, which includes the ability to add the Cortana voice-command technology to the company's CRM software.
Dynamics CRM 2015 will ship next month with multiple enhancements, including one literally audible: using Cortana on Windows Phone 8.1 devices, users will be able to talk to the customer relationship management suite.