data-driven marketing - News, Features, and Slideshows

• Data science achieves the ultimate ROI: A craft beer

  Digital marketing agency Havas Helia has created 0101, a beer that was crafted based on data.

• Now that AI has mastered 'Go', are all our jobs next?

  One by one, artificial intelligence has overcome the obstacles set before it. Is this all part of an inevitable trend leading to humanity's obsolescence -- or, at least, unemployment?

• Why is your new product failing? Just ask Watson Analytics

  IBM's Watson has been pushing ever further into the business world in recent months, and now it's helping online merchants analyse performance and make better merchandising decisions.

• Adobe adds geolocation targeting to Marketing Cloud

  Adobe Systems has added mobile features to its Marketing Cloud, allowing companies to better target smartphones with the help of geolocation and app analytics.

• Businesses Spending on Big Data Marketing but Not Hiring for It

  Marketing organizations are continuing to increase their budgets for big data marketing initiatives, but most are focusing on technology, not talent. That could be a costly mistake.

Whitepapers about data-driven marketing

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  Work smarter: Make better use of your data

  Tips on overcoming 3 common challenges of information overload to increase business insight and visibility