Salesforce.com has agreed to buy big data firm Tableau Software for US$15.3 billion, adding muscle in its fight with Microsoft for a bigger share of the market that helps businesses target customers with tools to analyze and visualize data.
A Kiwi firm more proud of its heritage is difficult to come across.
Auckland-based data visualisation software developer iVistra has won the backing of French security visualisation company IDentifie to push iVistra’s products into Europe.
When I was an environment strategist in the 1980s, I had a client who'd developed rudimentary software to visualise groundwater-pollution plumes. Even the most statistically minded hydro-geologist, when analysing reams of print-outs of monitoring wells, would have a difficult time analysing what the data really meant, let alone conveying the information to laymen. Where was the contamination's source? Where was it heading? How fast?