Half the money spent on advertising is wasted -- the question is, which half? That's the age-old question in adland. Now Oracle is hoping to help its customers answer that question with the acquisition of Datalogix, which collects offline consumer spending data in a bid to help online advertisers pick the right targets.
Thirty U.S. data brokers and data management firms, including Adobe Systems, AOL and Salesforce.com, are violating privacy promises they've made regarding their handling of the personal information of EU residents, a privacy group said in a complaint to be filed Thursday.
Data brokers should give consumers more control over their personal information, and Congress should consider legislation that reins in the ways data brokers can use that information, the U.S. Federal Trade Commission is recommending.
Twitter has announced a new program to analyze some users' activity on the site to give marketers better information about how companies' tweets impact sales in physical stores.