UK regulator investigates role of Facebook, Google in ad market
Britain's competition regulator has launched an investigation into the power wielded by Facebook and Google in digital advertising markets, including the ownership of data.
Britain's competition regulator has launched an investigation into the power wielded by Facebook and Google in digital advertising markets, including the ownership of data.
Alphabet's Google, the largest U.S. digital advertising platform, is facing increased competition from sites where people purchase products and places thought to be safe from potentially offensive content, advertising buyers say.
Adobe and Microsoft are partnering to bolster each other's sales and marketing software capabilities, taking aim at common rival Salesforce.
Analysts see a handful of technologies that are poised to radically change our lives by 2021.
Real-time bidding is an aspect of digital marketing that can seem overly complex for the average bear, so it was only a matter of time before AI entered the picture.
Marketers have seen their jobs transformed over the past ten years. The transformation is happening again—but faster this time. According to the Economist Intelligence Unit’s survey of 478 high-level marketing executives worldwide, more than 80% say they need to restructure marketing to better support the business. Find out: which six areas leading marketers believe the change will occur in, why nearly 30% see the need for change as urgent and critical to their success, and how marketers see the future.