Adobe forks out US$4.75 billion for Marketo
Adobe has entered into a definitive agreement to acquire Marketo, announcing that it would shell out US$4.75 billion for the marketing technology company.
Adobe has entered into a definitive agreement to acquire Marketo, announcing that it would shell out US$4.75 billion for the marketing technology company.
Marketing-software maker Marketo has agreed to be acquired by private equity firm Vista Equity Partners for US$1.79 billion, the company announced Tuesday.
NetSuite chief executive, Zach Nelson, has welcomed resellers and partners to the annual SuiteConnect conference at the Sheraton in Sydney.
Thirty U.S. data brokers and data management firms, including Adobe Systems, AOL and Salesforce.com, are violating privacy promises they've made regarding their handling of the personal information of EU residents, a privacy group said in a complaint to be filed Thursday.
Even before Twitter's initial public offering announcement grabbed the spotlight Thursday, the market for tech IPOs had been heating up thanks to a general rise in stocks.
The state of enterprise tech has moved from company-centric to user-centric, and IT leaders -- faced with fickle consumer-business users -- must learn to understand 'the need' not 'the ask.'