Can artificial intelligence influence human behavior? A trial will find out
Researchers in Singapore began a two-year trial this week of a smartphone app that attempts to use artificial intelligence to influence the real world decisions of users.
Researchers in Singapore began a two-year trial this week of a smartphone app that attempts to use artificial intelligence to influence the real world decisions of users.
Google has taken a big step in its efforts to make mobile websites act more like native applications on Android smartphones, by adding notifications to its browser.
Loyalty New Zealand, operators of Fly Buys, are set to roll-out Kiwi mobile marketing firm VMob's platform to provide highly personalised loyalty content, offers and information directly to customer smartphones in real time.
You would have had a hard time missing VMob in the news over the last few weeks.
Telecom operator Telefónica has launched the first mobile ad-exchange platform to use the operator's customer demographics and real-time location data to serve targeted mobile ads, the company said on Wednesday.
Consumers are increasingly using their mobile devices to connect to businesses of all shapes and sizes. From optimizing your website to capturing holiday sales on mobile devices, these tips will help improve your mobile marketing strategy.