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News about new media
  • Megaupload case timeline

    The following social media timeline has been compiled using Storify to show the evolving story and reactions to the Megaupload case, following the dramatic arrests of Kim Dotcom and his three colleagues earlier this year.

  • Facebook adds 'subscribe' button

    Facebook is extending the scope of its site into Twitter and Google+ territory by making it possible for Facebook members to subscribe to each other's public posts without necessarily having to be approved friends.

  • #RIPforTwitter? Not so fast

    There's been a lot of discussion lately about Google+ and why it will render Twitter obsolete. Technology and tech-culture writer Mike Elgan makes a good argument and suggests that "It's only a matter of time before Twitter becomes a ghost town."

  • Twitter causing shift away from call centres: Australian bank

    The National Australia Bank’s (NAB) customers are increasingly turning to Twitter to have their customer complaints and enquires dealt with, the bank has claimed.
    Speaking at a roundtable discussion on the role of social media in business, general manager of digital at the bank, Chris Smith, said NAB's contact centre is no longer the first port of call for customers.
    “We get 30 million calls a year — is it [our use of social media] measurable and can we achieve that ROI? We’re getting there,” Smith said. “Are people using social media instead of calling in? There is some channel switching happening.”
    Smith said the bank’s use of social media only took off recently, with , and its 'break up with your bank campaign' being a major step up for NAB, which now employ five employees primarily for social media.
    “We’re quite new and don’t have much of a background in social media,” Smith said. “We’ve had some footprints here are there, but last year our CEO said we had to get out into the Twittersphere and use social media better.
    “We wanted to differentiate ourselves from the other banks... we really used Twitter for our first entry to the social media space.”
    The bank said it focused on using social media first rather than as a last resort, which helped it differentiate itself from competitors in the industry.
    “Often in marketing campaigns, digital strategy comes last,” Smith said “We turned this on its head and said let’s start with a social media campaign.
    “The journey we’re on is not just educating our customers but taking on the rest of our banking culture.”