About 99 per cent of every online advertising dollar is wasted and it’s time for organisations to adopt a more customer-focused approach to marketing in the digital age, says MyWave founder and CEO Geraldine McBride.
Twitter on Tuesday introduced a new service called Promoted Tweets, which will let companies send ads in the form of ordinary messages, according to a blog posted by co-founder Biz Stone.
Yahoo plans to close a beta advertising service through which small online publishers, such as individual bloggers, signed up to carry ads sold and distributed by the company in exchange for a commission.
Microsoft is expanding its search arrangement with Facebook but reining in its advertising deal with the social-networking site.
A report commissioned by the French Minister of Culture Frédéric Mitterrand urges the introduction of a tax on online advertising such as that carried by Google, which would be used to pay the creators of artistic and other works who lose out to online piracy.
Just two weeks after buying mobile advertising company AdMob, Google on Monday announced plans to purchase Teracent, an online display advertising company.
AOL, which will be spun off from parent company Time Warner next month, wants to cut its staff by about a third, and is giving employees a chance to volunteer to join the ranks of the unemployed.
Google cofounder and President of Technology Sergey Brin made a surprise appearance at the Web 2.0 Summit on Thursday, answering a variety of questions on hot-button issues affecting the search company.
Yahoo's profit and revenue fell sharply in the first quarter, ended March 31, 2009, as the beleaguered Internet company added a softening online ad market to its list of woes.
Online advertising hosts 80% of all instances of malicious code, security experts warn.
While online advertising is still far from what it was during the devil-may-care dotcom heyday, the battered market is starting to show signs of modest growth, according to a study released by the Interactive Advertising Bureau (IAB) this week.
More rigorous cost recovery for internet ads than in the past
Advertising levels still historically high
Online advertising can be a fraught subject. Just ask any of our online sales team -- they love it when we post stories about the downturn in the sales market or lack of interest in banner ads or whatever.
Numbers reach second-highest level since ANZ began monitoring